Jub\u00ebl have mastered the sound of summer. As Sweden’s premier pop act, the Stockholm-based duo specializes in dance-pop earworms built on intricate songwriting, crisp production and feel-good vocals. That winning formula has garnered the chart-topping, platinum-selling group millions of cross-platform streams and a dedicated worldwide following\u2014all within three short years.<\/p>\n
At the heart of Jub\u00ebl are songwriters\/musicians\/producers Sebastian Atas, the band’s primary producer and lead vocalist,\u00a0and\u00a0Victor Sj\u00f6str\u00f6m, the key songwriter and player of all instruments. Their singular dance-meets-pop sound echoes their background in electronic music\u2014both artists started off in their local EDM scene, with Victor DJing and Sebastian producing\u2014expanded by their refined take on radio-friendly pop.<\/p>\n
“We’re like a live band with electronic elements and influences,”<\/em> Sebastian says. “We have songs with pop structures, but it’s all very danceable, four-on-the-floor music. The songs can work in the clubs, at festival stages and on pop radio.”<\/em><\/p>\n Jub\u00ebl have come a long way since first forming in 2017. Both Sebastian and Victor had been writing, producing and releasing original music individually for years. After a chance meeting on SoundCloud\u2014“Sebastian uploaded his stuff, and I really liked what I heard. I DM’ed him, and the rest is history,”<\/em> Victor remembers\u2014the two joined forces when they learned they both lived in Halmstad, a small town on the Swedish west coast famous for its sandy beaches and breathtaking landscape.<\/p>\n “Growing up just a few minutes from\u00a0the\u00a0ocean and\u00a0the\u00a0beaches has been a blessing and has most certainly influenced our music,” <\/em>Victor explains.\u00a0“We\u00a0always want to create a warm ‘summer sound.’ It’s hard to describe in words, but you\u00a0can\u00a0hear it in our music.”<\/em><\/p>\n Their innate passion for music started at a young age for both creatives: Victor bought his first guitar at 15,while a 16-year-old Sebastian learned about digital music production at a gaming gathering after watching someone play a “weird game” that turned out to be Fruity Loops. Following a short stint performing as up-and-coming club DJs and producing music for local artists, they relocated to Stockholm in 2019 to pursue music full time and began expanding their sound beyond the dance floor.<\/p>\n “We\u00a0felt locked in, creatively,\u00a0after a few years on\u00a0the\u00a0DJ scene. We\u00a0needed to do\u00a0something different, experiment with more organic elements.\u00a0We\u00a0decided to create Jub\u00ebl as a new avenue for our creativity and sound,”<\/em> Sebastian says. “Nobody wanted to sing on our\u00a0songs, so\u00a0we\u00a0bought a mic and started to play with it. I never sang a note before in my life, but it felt quite natural to me. Victor focused on\u00a0the\u00a0songwriting, and just like that, Jub\u00ebl was born.”<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Jub\u00ebl have mastered the sound of summer. As Sweden’s premier pop act, the Stockholm-based duo specializes in dance-pop earworms built on intricate songwriting, crisp production and feel-good vocals. That winning formula has garnered the chart-topping, platinum-selling group millions of cross-platform streams and a dedicated worldwide following\u2014all within three short years. At the heart of Jub\u00ebl […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/full-width.php","meta":[],"_links":{"self":[{"href":"https:\/\/jubelmusic.com\/index.php?rest_route=\/wp\/v2\/pages\/56"}],"collection":[{"href":"https:\/\/jubelmusic.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jubelmusic.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jubelmusic.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jubelmusic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56"}],"version-history":[{"count":4,"href":"https:\/\/jubelmusic.com\/index.php?rest_route=\/wp\/v2\/pages\/56\/revisions"}],"predecessor-version":[{"id":82,"href":"https:\/\/jubelmusic.com\/index.php?rest_route=\/wp\/v2\/pages\/56\/revisions\/82"}],"wp:attachment":[{"href":"https:\/\/jubelmusic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}